4 Immediate Ways to Improve Your Service Business Right Away

Implementing proactive marketing strategies can have an immediate positive impact on your business.

By following these four steps, you can enhance your lead generation and secure more jobs:

  1. Request Reviews and Referrals from Customers
    Start by actively seeking reviews and referrals from your customers. Reviews play a crucial role in the decision-making process of potential customers, with 90% of them reading reviews or asking for recommendations before hiring a home improvement contractor.

To encourage reviews, ensure that you have claimed your business listings on platforms like Google and Yelp. Update your company profile, add your logo and photos, and make it easy for customers to leave reviews. Dedicate time each day to read and respond to these reviews, demonstrating your commitment to customer satisfaction.

For referrals, consider leaving behind a business card or magnet, but avoid overwhelming customers with excessive clutter. Alternatively, you can send them your contact card via text, enabling them to forward it to anyone in need of your services. When you receive a referral, reach out to the customer and express your gratitude.

  1. Enhance Customer Service through Team Collaboration
    Collaborate with your team to improve their customer service skills, as their behavior significantly impacts how customers perceive your business. By focusing on delivering excellent customer experiences, you can reduce the effort required to sell your services, while also increasing the likelihood of receiving positive reviews and referrals.

Begin by addressing the team that handles phone calls, ensuring they possess comprehensive knowledge about your services and can answer common questions. Additionally, train your service and installation technicians on effectively communicating timelines and behaving professionally when working at customers’ homes. Engage the rest of your staff in understanding the value of each customer, facilitating cross-training opportunities. While creating a training plan may require some time, it is a vital step in building a successful proactive marketing strategy.

  1. Optimize Your Website for Mobile Devices
    Since the majority of customers search for services using their mobile devices, it is crucial to ensure that your website is mobile-friendly. If your website fails to function properly on mobile devices, potential customers are likely to leave and seek alternatives. Test your website on various mobile devices, and encourage your employees and friends to do the same, making necessary improvements based on their feedback.

To enhance mobile usability, consider reaching out to your hosting company or hiring a website designer for assistance. While these services may come at a cost, having a functional and appealing website is essential for attracting prospective customers and securing more jobs.

  1. Produce Content that Addresses Common Questions
    Another vital proactive marketing strategy involves creating content that addresses the questions and concerns of your target audience. Prospective customers often begin their journey by researching their options, seeking information, and evaluating costs before committing to a home service contractor.

Develop blog posts on your website that comprehensively answer common questions related to your services. By providing valuable information, you not only assist potential customers in their research but also establish your brand’s credibility and reputation. This optimized content will cater to the needs of prospects, increasing the likelihood that they will choose your services when they are ready to hire a home service contractor.

By implementing these proactive marketing changes, you can generate more leads, secure more jobs, and establish a strong foundation for further developing your marketing strategy.

Contact a ProStar team member to learn more about putting these practices in place in your business.

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